• Low cost: It is a low-cost method compared to other acquisition channels, such as paid advertising, which can be expensive.
• Highly targeted: You can target specific individuals or companies based on your ideal customer profile.
• Scalable: You can reach out to thousands of potential customers or clients at the same time, which can save time and increase your chances of acquiring new customers.
• Measurable: You can measure your results by tracking email open rates, click-through rates, and conversion rates.
• Builds relationships: By providing value and showing interest in their business, you can establish a rapport that may lead to future business opportunities.
• Personalization: By using the recipient’s name, addressing their pain points, and tailoring your message to their needs, you can increase the chances of getting a response.

• Define Key Performance Indicators also known as KPIs: KPIs are measurable values that help you track the progress towards achieving your objectives. You can track many things, the traffic on your website, the Conversion Rate, your users engagement and many other things.
• Analyze your customers feedbacks: Analyzing customer feedback, such as surveys, reviews, and testimonials, provides insights into how your customers perceive your brand, products, or services.
• Monitor the Return on Investment (ROI) or also known as ROAS Revenue on Ad Spend, it’s essential to track the revenue generated from each marketing campaign to determine which ones are successful.

They are many different ones so focusing on a few as a start is highly recommended. Below is the list of the main channels:

• Organic Search: Organic Search refers to the process of optimizing your website and content to rank higher in search engine results pages (SERPs) for relevant keywords.
• Paid Advertising: Paid advertising includes methods such as pay-per-click (PPC) ads, social media advertising, and display ads.
• Content Marketing: Content marketing is the process of creating and distributing valuable content, such as blog posts, videos, or infographics, to attract and engage with potential customers.
• Email Marketing: Email marketing involves sending targeted emails to subscribers or customers to promote your products or services.
• Referral Marketing: Referral marketing involves incentivizing existing customers to refer new customers to your business.
• Direct Sales: Direct sales involve reaching out to potential customers through direct cold calling, or door-to-door sales.
• Word-to-Mouth: The oldest but most powerful channel, harder to track though.

• Write a compelling subject line: The subject line is the first thing the recipient sees in their inbox, and it should be eye-catching, concise, and relevant to the email’s content.
• Segment your email list: Segmenting your email list based on demographics, interests, or previous interactions can help you tailor your messaging and increase relevance.
• Personalize your emails: Personalizing your emails, such as using the recipient’s name or referencing previous interactions, can increase the likelihood of the recipient opening the email.
• Optimize the preview text: The preview text is the snippet of text that appears below the subject line in some email clients. Optimizing this text can provide additional context for the email’s content and entice the recipient to open the email.
• Test your email timing: Testing the timing of your emails can help you identify the best time of day or day of the week to send your emails.
• Use A/B testing: A/B testing involves sending two versions of the same email to a subset of your list to determine which version performs better.
• Keep your email list clean: Maintaining a clean email list by removing inactive or bounced email addresses can help improve your open rates.